Triggers to a purchase
These are 24 Psychological triggers underlying emotions that cause people to buy. Here’s all 24 with a simple example for each:
Curiosity: “Discover the secret behind effortless productivity.”
Greed: “Get double the product for half the price.”
Vanity: “Make a lasting impression with our luxury accessories.”
Guilt: “Don’t let your loved ones go without this essential tool.”
Fear: “Protect your data before it’s too late.”
Trust: “Recommended by 9 out of 10 financial advisors.”
Belonging: “Join the exclusive network of top professionals.”
Instant Gratification: “Start enjoying premium content right away.”
Simplicity: “Set up in just three easy steps.”
Scarcity: “Limited edition – only 50 left!”
Authority: “Endorsed by leading industry experts.”
Surprise: “Unlock unexpected bonuses with your purchase.”
Urgency: “Offer ends at midnight tonight.”
Comfort: “Experience unparalleled comfort with our new ergonomic chair.”
Exclusivity: “Be among the first to experience our new product.”
Nostalgia: “Revisit the charm of yesteryear with our vintage collection.”
Reciprocity: “Get a free gift with every purchase.”
Social Proof: “Over 1 million satisfied customers.”
FOMO (Fear of Missing Out): “Don’t be the last to try this trending product.”
Loss Aversion: “Avoid costly mistakes with our expert guide.”
Hope: “Imagine a brighter future with our innovative solutions.”
Love: “Show your loved ones you care with our personalized gifts.”
Adventure: “Embark on an unforgettable journey with our travel deals.”
Security: “Ensure your peace of mind with our advanced protection services.”
use this list to your advantage
