If you want to turn your social media followers or website visitors into real leads and paying customers, creating a killer standing offer, sometimes called a lead magnet.

Think of it as the carrot you dangle in front of your audience. It’s the first real step in turning casual interactions into consistent business growth.

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In this complete guide, we’ll cover:

Why a standing offer is a game-changer

What makes one effective

How to balance value, scale, and sales flow

Real examples to spark your creativity

By the end, you’ll be able to build your own high-performing standing offer using Follow Up Spark to automate delivery, track results, and grow your client list like never before.

What Is a Standing Offer?

A standing offer is a valuable freebie you promote across your social posts, website, emails—anywhere your audience sees you. The goal? To turn anonymous visitors into warm leads you can follow up with inside Follow Up Spark.

Whether you call it a lead magnet or opt-in incentive, the mission is the same: move people from passive observers to active prospects in your ecosystem.

“This is the carrot that kicks off your sales journey.”

Why Do You Need a Standing Offer?

Let’s face it—likes and shares won’t grow your revenue. But leads? Leads become clients.

A strong standing offer turns casual traffic into subscribers, conversations, and sales. It’s the difference between:

❌ A post with 100 likes but no leads

✅ A post that gets 10 real email addresses you can follow up with using Follow Up Spark

This offer shifts people from passive viewers to engaged participants.

The Four Pillars of a Strong Standing Offer

To build an effective offer, you need to balance these four forces:

1. Low Commitment

Free or low-cost

Simple forms (just an email)

No friction

2. High Value

Would you want this?

Does your audience actually ask for it?

Is it specific and relevant?

3. Scalable and Easy to Deliver

Automated with Follow Up Spark

PDFs, videos, templates, or auto-scheduled calls

Deliver 1 or 1,000 with zero stress

4. Sales Flow Friendly

Naturally moves leads to the next step

Supports your offer, not distracts from it

Starts real conversations

“This is where the magic happens—when your freebie fuels your funnel.”

Balancing Trade-offs

Here’s the catch: You can’t max out all four pillars at once.

A PDF is scalable but may not lead to a conversation

A free consult converts better but doesn’t scale well

The goal is to find the sweet spot for your business.

Real Examples of Standing Offers

🎯 Free Ebook (PDF)

Why it works:

Low commitment

Easy to automate via Follow Up Spark

Perceived value

Watch out:

Don’t make it a disguised sales pitch

Too much info might reduce urgency to buy

🎯 Free Consultation Call

Why it works:

High-value conversation starter

Great for coaches, consultants, therapists

Instantly builds trust

Watch out:

Not scalable

Needs a calendar booking system (easily handled in Follow Up Spark)

🎯 Coupon or Discount (E-Commerce)

Why it works:

Easy to deliver

Pushes straight to purchase

Integrates well into email workflows

Watch out:

Needs to feel exclusive

Can lose impact if overused

Other Winning Offer Ideas

Free templates or checklists

Early access to a new product

Mini email challenges

Video trainings

Private group invites

Instant quiz results

All easily hosted, automated, and tracked inside Follow Up Spark.

How to Build Your Standing Offer

Step 1: Know Your Ideal Customer

Ask: What small win would excite this person today?

Step 2: Brainstorm Offer Types

Make a list: PDFs, calls, challenges, checklists, etc.

Step 3: Score Them with the 4 Pillars

Offer Low Commitment High Value Easy to Deliver Sales Flow

Step 4: Pick ONE to Launch

Test, tweak, and improve.

Pro Tips for High Lead Volume

✅ Make it super easy to opt in

✅ Offer tons of value upfront

✅ Use Follow Up Spark to automate everything

“You want fast feedback. Launch, then adjust. Don’t wait for perfect.”

Avoid These Common Mistakes

🚫 Bait-and-switch freebies

🚫 Long opt-in forms

🚫 Promising what you can’t deliver

🚫 Giving away too much (save some value for your paid offer!)

Industry-Specific Ideas

🎓 Coaches & Consultants

Free clarity call

Quick-start video

Self-assessment quiz

🎨 Creatives & Freelancers

Sample pricing guide

Project checklist

Micro-course

🏪 Local Businesses

Free estimate

First-time discount

Invite to VIP list or event

How It Fits Into the Follow Up Spark System

Traffic sees your content

Standing offer collects the lead

Follow Up Spark nurtures with automated workflows

You close the sale with ease

If your standing offer is weak, everything else breaks down.

Checklist Before You Launch

✅ Would I want this as my ideal customer?

✅ Free or easy to say yes to?

✅ Can I deliver it without burnout?

✅ Does it lead to my paid service?

✅ Easy to sign up for?

✅ Does it align with my brand?

Final Thoughts: Be Real

Skip tricks, skip sleaze. Use Follow Up Spark to share real value and guide people naturally into your world. Trust leads to conversions.

“Tricks fade. Trust wins. Build something honest and scalable.”